A memorable tagline helps your audience keep your brand front of mind. Keep it clear, concise, and catchy.
Brainstorm words that describe your brand. Be aspirational. Don’t simply write “cool” or “helpful” – describe why it is cool or helpful. Consider anything that might differentiate you from other brands in your industry, such as sustainability, innovation, or locally sourced.
Use these memorable examples as inspiration.
- Pinterest: Find your next great idea.
- Nike: Just Do It.
- Toggl: Time tracking for better work, not overwork.
- Airbnb: Belong Anywhere.
- AAMI: Lucky you’re with AAMI.
- General Electric: Imagination at work.
- Dollar Shave Club: Shave Time. Shave Money.
- Maybelline: Maybe she’s born with it. Maybe it’s Maybelline.
- Vegemite: We’re happy little Vegemites.
- Toyota: Oh, What A Feeling!
