Your home page is the first thing people will see when they visit your website and therefore the most important. It should serve as the main hub for all information on your site and have direct links to other pages on your website.
Visitors scan more frequently than they actually read. That means that the first third of your homepage needs to communicate several important details. Use prominent headlines, sub-headlines, a logo, a call to action button, bullet points, and scannable text.
Answer the following:
- Who you are (as a company or individual)
- What you offer (goods and services)
- What are the features and benefits of your product or service
- Why it matters to the reader (what do they get from visiting your website)
- How to get what you offer (call to action*)
*Call To Action
A call to action (CTA) is a clear instruction that prompts your website visitors to take immediate action and convert them into paying customers or clients. A call to action is often written in the form of a button or link that moves your visitors further into your conversion funnel when clicked. It directs them on where to go and what to do in order to become a customer.
Call To Action examples:
- Book Now
- Learn More
- Get Started
- Get A Quote
Ensure you have a Call To Action on every page. It should always be at the fingertips of all your website visitors.
