The Google Search Console is a free service offered by Google that helps you monitor and troubleshoot your site’s presence in search results. Although you don’t have to use Search Console to appear in Google search results, using it will help you understand and improve how your site is seen by Google.
Search Console is a helpful tool for anyone who wants to understand how Google sees its website, or if they want to improve its performance. It’s also useful for monitoring your competitors and keeping an eye on the competition.
You can register for a free account here – https://search.google.com/search-console/
For more information on Google Search Console please watch the video below: