A strong brand builds trust, loyalty, and advocacy, and your brand’s story starts with you.
What is your mission? What do you want to achieve? Why does your business exist?
Think of it as a love letter to your customers. It’s important that your story be authentic and honest. Really delve into what makes your brand unique and special so that people understand why they should work with you instead of someone else.
Answer the following questions to form a mission statement:
- What message do you want to convey about your brand?
- Why are you passionate about your brand?
- How do you want people to feel about your brand?
- What solutions does your brand provide for people?
- Why is your brand unique?
