The goal of your About Page is to convince a visitor that you’re the right person for the job. You’re credible, trustworthy, skilled, and easy to work with.
Write in a friendly, engaging tone that reflects your personality and/or brand voice. Be relatable by sharing past experiences or challenges that are common among your target audience. Be authentic by communicating the story of how you started, what motivates you, and why you’re passionate about people understanding your business.
